Today, I want to dive into a topic build your business around your passion. Recently, I came across a thought-provoking email from entrepreneur Nick Huber, which challenged the notion of following your passion in business. While Nick makes valid points about the market’s indifference to our personal passions, I believe there’s a deeper truth that ambitious women like us need to explore.

Defining Passion Beyond Activities

Passion isn’t just about activities or hobbies – it’s about a deep inner drive that compels us to endure challenges and strive for excellence. It’s the fire within us that fuels our mission and gives us purpose. While Nick emphasizes the importance of logical decision-making in business, he overlooks the power of aligning our businesses with our true passions.

Passion as Your Inner Mission

Your passion isn’t just about what you do; it’s about why you do it. For me, and perhaps for many of you, entrepreneurship is more than just generating revenue. It’s about creating meaningful impact, fulfilling our missions, and living lives of purpose and fulfillment. Whether it’s saving lives, creating opportunities for others, or revolutionizing an industry, our passion is what sets us apart and drives our success.

The Power of Emotional Attachment

While Nick rightly points out the need for sound business strategies, we mustn’t neglect the emotional aspect of entrepreneurship. Customers don’t just buy products or services; they buy into the why behind your business. Sharing your passion and mission resonates with them on a deeper level, fostering loyalty and driving sustainable growth.

Balancing Passion and Business Systems

Building successful businesses isn’t just about passion; it’s also about building efficient systems that can operate independently. This balance allows us to scale our businesses while staying true to our core missions. Whether you’re passionate about cooking or creating innovative technologies, aligning your business with your passions fuels sustained success and fulfillment.


As women entrepreneurs, we can have it all—fulfillment, success, and impact. By harnessing the power of our passions, aligning them with market needs, and building robust business systems, we can create thriving ventures that reflect our values and aspirations. Let’s embrace our passions, build meaningful businesses, and inspire others along the way. Lets build your business around your passion. Here’s to unleashing our full potential and making a difference in the world!

Remember, your passion is your superpower—embrace it, share it, and watch your dreams soar!