Let’s break it down: Are you subconsciously avoiding the actions you need to take?
You might recognize these thoughts:

  • “I know I need to raise my prices, but what if I lose clients?”
  • “I should delegate tasks, but can’t someone else handle this part?”
  • “I should be more visible, but what if people judge me?”
Identifying Hidden Limiting Beliefs

If you avoid necessary actions or feel defensive when receiving constructive feedback, there’s likely a limiting belief at play. These subconscious blocks often trigger emotional resistance, making you push back against helpful advice. The key is not to fight these feelings but to explore their roots:

  • Why do I feel uncomfortable raising prices?
  • What fears arise when I consider making my business more visible?
  • Where does the belief that I’m “not good enough” come from?
The Fear Behind Raising Prices

One common limiting belief is the fear of losing clients if prices increase. This belief often stems from a lack of self-confidence in your product or service. Remember:

  • There’s a customer for every price point. Higher prices can attract higher-value clients.
  • Your energy matters. If you’re not confident about your pricing, your clients will sense it.
Visibility: The Path to Business Growth

Many women entrepreneurs avoid visibility due to deep-seated fears of judgment. However, visibility is essential. Potential clients need to see you multiple times before they trust you enough to buy. Consistency builds credibility.

Overcoming Resistance and Embracing Growth

Awareness is the first step toward change. Reflect on the areas where you feel the most resistance and seek support if needed. Coaches and mentors can offer invaluable insights, helping you uncover hidden fears and develop strategies to overcome them.