My name is Liina Vettik. I’m a self-made millionaire, a serial entrepreneur, and a mother of three girls. I’ve built multiple businesses while raising my family, and I’ve coached countless women entrepreneurs. One thing I’ve noticed? We are so often all over the place, chasing shiny objects, afraid we’re losing money, clients, or opportunities. But if you really want to build a business that gives you financial freedom—and eventually runs without your daily input—you need to get serious about focus.
The Problem with Being “All Over the Place”
Entrepreneurs, especially creative ones, love starting new projects. We’re idea-driven, we see the big picture, and we thrive on excitement. But here’s the hard truth: building a truly successful business is boring. Yes, you heard that right. It’s boring because success comes from creating systems and sticking to them. This isn’t about constantly chasing the next new idea or platform. It’s about perfecting the processes that serve your vision.
So, how do you find focus when every new idea seems like the next big thing? Here’s a roadmap to help you focus your energy and make massive strides in your business and life:
1. Define Your Ideal Customer and Stick to Them
One major pitfall is trying to please everyone. You see an ad for a new marketing tool, hear about a new social media strategy, and suddenly you’re jumping into everything—Instagram, YouTube, LinkedIn—all at once. But here’s the thing: the more simple your business model is, the faster you’ll grow. Pick one marketing channel that feels right for you, where your ideal customer spends time, and master it. Don’t spread yourself thin trying to do it all.
2. See Your Business as a Work of Art
The product or service you offer is important, but it’s not the whole picture. Your entire business—the systems, the team, the strategy—is your masterpiece. When you start to see your business this way, you’ll realize that the system itself is your creation. This mindset shift helps you get excited about building structures that can operate without you. And that’s where true freedom lies.
3. Set Clear Boundaries and Learn to Say No
If you want to succeed, you need to start saying no. It’s so easy to feel like you’re being a good friend, a good mother, or a good person by saying yes to every request. But the truth is, every time you say yes to something that doesn’t align with your vision, you’re saying no to yourself, your business, and your dreams. Whether it’s a coffee date, a webinar, or a volunteer opportunity, ask yourself: “Does this serve my vision?” If the answer is no, be okay with turning it down.
4. Be Present—At Work and at Home
One of the biggest mistakes we make is failing to be present. When you’re at work, you’re thinking about your kids. When you’re with your kids, you’re worrying about work. Sound familiar? This lack of focus is draining your energy and slowing down your success. The more present and focused you are in each area of your life, the faster you’ll reach your goals. When you’re at work, give it your all. When you’re with family, be all in. Compartmentalizing your time will help you feel more balanced and productive.
5. Build Systems That Run Without You
The ultimate goal of many entrepreneurs is to build a business that doesn’t rely on their daily input. To get there, you need to create systems—predictable, repeatable processes that deliver results. It might sound boring, but this is how you build something that scales. Once you have systems in place, you’ll have more time to focus on growth and innovation without getting lost in the daily grind.
In Conclusion: Focus Means Freedom
At the end of the day, your ability to focus will determine how quickly you can achieve your vision. Success doesn’t come from doing more; it comes from doing the right things consistently. Simplify your business, master your processes, and learn to say no to distractions.
Remember, focus isn’t just about what you say yes to—it’s about what you say no to. And by saying no to distractions, you’re saying yes to the life and business you truly want.
You’ve got this. Stay focused, stay clear, and I’ll see you next Monday with more insights to help you build a business that works for you, not the other way around!