As Liina Vettik, a self-made millionaire, business coach, and mother of three, explains, understanding your ideal customer is about aligning your heart’s desire with your business goals. If you’re only analyzing your past customers or the general market trends, you’re missing out on a deeper connection that can transform your business. True clarity begins when you ask yourself: Who do I really want to serve? Who energizes you? Who aligns with your values?
In business, you spend countless hours researching your target audience. You dive deep into their behaviors, dreams, and challenges. You strategize how to grab their attention and ultimately serve them. But if the people you serve don’t light you up, your business can quickly feel like a draining grind. This is where many ambitious women entrepreneurs go wrong—they focus on external definitions of success and miss the most crucial factor: internal alignment.
Imagine how much more fulfilling your business would be if you could serve people you truly care about. Building a business from the inside out—starting with your desires, your passions, and your dream audience—can revolutionize your approach. Suddenly, business is no longer a chore; it becomes a source of joy, ease, and abundance.
Shifting Your Mindset for Financial Success
Another critical challenge many women entrepreneurs face is their relationship with money. We often question whether it’s “right” to make a profit while serving others. Sound familiar? The truth is, financial success and service are not mutually exclusive. It’s essential to let go of limiting beliefs that hold you back, such as the idea that making money takes something away from others.
As Liina Vettik explains, the mindset of abundance versus lack can determine not only your success but also the quality of the customers you attract. Customers who operate from a mindset of lack are difficult to please. They’re focused on what’s missing, what’s wrong, and every tiny error. On the other hand, customers with an abundance mindset focus on the value and transformation you provide. They’re easier to work with and more likely to appreciate the impact you’re making.
So, when you’re defining your ideal customer, ask yourself: What is their money mindset? Are they stuck in scarcity, or do they embrace abundance? You want to attract customers who resonate with abundance because they understand that your services are an investment in their future.
Be Clear on Who You’re Here to Serve
One of the biggest takeaways from Liina’s message is the importance of clarity—both in who you are and who you want to serve. Whether you’re targeting small business owners, corporate executives, or everyday consumers, it’s critical to understand their needs and consciousness around money. How do they think? What drives their decisions?
For example, the CEO of a large corporation has a different mindset from the HR manager of a small business. The larger the company, the more they think in terms of big-picture investments rather than just cost-saving measures. If you’re selling B2B, the key decision-makers behind every deal are still people—and they operate on their own levels of consciousness, either in lack or abundance.
If you want to change the world and make an impact on your customers, start by being crystal clear on your ideal customer. And don’t settle for anything less than the people you want to be surrounded with—the ones who inspire you, lift you up, and bring out the best in your business.
Take Control: Your Business, Your Rules
As women, we often feel the pressure to do business the “traditional” way—focusing on metrics, scaling quickly, and serving anyone willing to pay. But what if you could design your business on your terms? When you define your ideal customer based on your heart’s desires, you unlock a path to true fulfillment, both financially and personally.
If you’re ready to dive deeper into discovering your ideal audience, consider engaging in meditation exercises and other practices that allow you to connect with your true desires. Business success doesn’t have to come at the cost of joy. It’s possible to have it all—abundance, freedom, and fulfillment—when you approach business from the inside out.
You Deserve to Thrive—Not Just Survive
Ultimately, as an ambitious woman entrepreneur, you deserve to build a business that serves your soul, not just your bank account. Remember, it’s about aligning who you serve with who you are. By doing so, you’re not only setting yourself up for financial success but also creating a business that nourishes your spirit.
It’s time to step into your power, define your ideal customer, and build a business that allows you to truly have it all.